It’s time for your brilliance to be recognized.
For coaches, healers, experts, and transformational entrepreneurs who are done standing in the background — and Are ready to claim their place in the spotlight.
Business By Design helps coaches, experts, and transformational entrepreneurs become known for the power of their work — through sharper messaging, deeper thought leadership, and a business built around the gifts they were born to lead with.
You know you’re good at what you do.
Your work changes people.
Your clients get results.
Your ideas have depth.
And when someone really steps into your world, they can feel that there is substance here.
You may already have a lot of the right pieces:
An offer - or several offers
Client wins
Years of experience
A podcast
Insight people trust
This is not about becoming more qualified.
It is not about pulling brilliance out of thin air.
It is about building a business that can actually carry the weight of what is already there.
A message that feels important, even if it is not landing as clearly as it could yet
You’ve likely spent years being told that growth comes from showing up more, posting more, staying visible, staying relevant, keeping up.
So you put real energy into short-form content.
Into feeding platforms that reward speed over substance.
Into trying to turn quick posts, trends, and disappearing content into long-term trust, authority, and sales.
And maybe you have a podcast or long-form platform too —but instead of treating it like the engine of your authority, it has become just another thing you’re trying to keep up with.
You’ve been taught to build a depth-driven business in ways that can’t hold depth.
That is why so much effort is going out…
without the kind of traction, demand, and consistency that should be coming back.
Because short-form content can get you sales.
But it cannot carry a depth-based business on its back.
Because short-form content can get you sales.
But it cannot carry a depth-based business on its back.
Not when your work is nuanced.
Not when your genius needs context.
Not when what you actually sell requires trust, discernment, and a deeper level of buy-in.
So instead of building something that compounds, you end up stuck in disconnected tactics:
→ posting here
→ selling there
→ recording something over here
→ trying to make it all somehow add up to consistent growth
And that is where the exhaustion comes from.
Not because you are doing nothing.
Because you are doing too much in places that were never designed to build the kind of authority your work actually requires to be received.
The answer is not just more strategy.
Because no strategy works the way it should when you are still trying to build your business someone else’s way.
Most entrepreneurs have been taught to copy what looked successful.
To follow formulas that worked for somebody else.
To be “coachable”.
To override their own rhythm, second-guess their decisions, and keep trying to lead in ways that do not actually fit who they are.
That is what Human Design helps change.
Not by giving you another box to put yourself in.
By helping you understand how *you* are built to lead, decide, communicate, and create momentum — so you can stop forcing and start trusting yourself.
And that self-trust changes everything.
It changes how you show up.
It changes how people experience you.
It changes how much people trust what you say.
It changes how your audience responds.
It changes how people buy.
Because when you lead from your real gifts, people can feel it.
They feel the certainty.
They feel the congruence.
They feel that you are not just teaching something — you embody it.
And that is what makes authority real.
That is what makes them feel safe to invest with you.
Once you stop trying to do business somebody else’s way, the next step is building in a way that actually compounds.
That means creating a business where your thought leadership is not buried in short-form content that disappears by tomorrow.
It means using long-form content to go deeper, build trust, and let people actually experience the power of how you think.
It means sharpening your message so your ideas do not just sound good — they create demand for your work.
And it means connecting your content, your offers, and your sales so the whole business starts working like an ecosystem.
Not random tactics.
Not disconnected platforms.
Not a podcast over here, content over there, and offers that people still are not clearly moving toward.
Then you build the business around that authority.
A real authority platform.
A clear message.
An offer suite that perfectly weaves everything together.
And a business that sells more consistently because every piece is doing its job.
This Is The Work.
Inside this process, we build your business in the right order.
First: the CEO
Because the business can only go as far as the person leading it. We use Human Design to help you become more self-led, more self-trusting, and more powerful in the way you make decisions, communicate, and lead — so you can understand your gifts more deeply, market yourself in a way that fits your design, and build a business rooted in the purpose you are here to embody.
Then: the ecosystem
We connect your message, offers, content, and sales so your business stops feeling like disconnected tactics and starts creating demand in a way that is more consistent, sustainable, and profitable.
That is how you stop spinning your wheels.
That is how your brilliance becomes visible.
And that is how the right people start finding you, trusting you, and buying from you.
Then: the authority platform
We turn your ideas, voice, and perspective into long-form thought leadership on an Authority Platform—like a podcast, YouTube channel, and/or Substack—that builds trust over time, so people are not just noticing you, they are understanding the depth of what makes your work different.
Everything inside Business By Design has been designed to help you understand your gifts, deepen your mastery, and get support to build a business that reflects the full power of your work.
Build Your Foundations
Build the self-understanding, clarity, and business strategy that everything else will grow from.
unshakeable human
A practical Human Design library that helps you understand your type, authority, profile, centers, and the deeper patterns shaping how you lead, decide, and operate.
Business By Design Digital Portal
A curated curriculum to help you translate your gifts into a clearer message, stronger brand, aligned offers, and a business structure that actually supports growth.
+ Click Here To See Everything Inside the BBD Digital Portal
Authority Matrix + Genius Brand Work
Go deeper into the energetic architecture of your brand so you can articulate what makes you different and build around the gifts you were born to lead with.
Strategic Messaging Training
Learn how to clarify your positioning, define your process, communicate your value, and create thought leadership that builds demand for your work.
Content & Visibility Frameworks
Learn how to use your Human Design to create content and long-form visibility strategies that feel more natural to you and more compelling to the people you want to reach.
Deconditioning Library
A library of EFT tapping, breathwork, and meditation sessions to release the patterns that have been keeping you smaller, second-guessing yourself, or building in ways that do not actually fit you.
Transit Resources
Get teachings and contemplation worksheets for each sun gate transit to track the energetic “weather” and work with it more consciously in your life and business.
Find Your Cosmic Niche Intensive
Understand your Human Design Nodes so you can identify the perspective, themes, and positioning that make your work distinctly yours.
heather coon
intuitive energy guide & soul ignitor
“Human Design really meets you wherever you are in that self-discovery process… it takes this to the core: who am I, what am I here to do, and how am I meant to express that?”
Create Mastery
Go deeper into the work of refining your message, expanding your thought leadership, and learning how to grow a business that actually fits the level of what you’re here to do.
HD Authority Lab Workshop Library
A growing library of previous masterclasses so you can revisit powerful teachings and keep deepening your understanding over time.
Live Monthly Workshops inside the HD Authority Lab
Two monthly Human Design trainings that deepen your understanding of the system and help you translate that knowledge into more aligned decisions, leadership, and business growth.
Monthly Co-Working Sessions
Dedicated space to take what you’re learning and put it into action with structure, momentum, and support.
Quarterly Business Workshops
Strategic business intensives focused on the real mechanics of growth—from messaging and visibility to offers, sales, and building a business that works as an ecosystem.
Business Workshop Library
Instant access to previous business trainings so you can keep strengthening the strategic side of your business as you evolve.
Monthly Group Coaching Calls
Ongoing coaching support to help you refine your message, move through what’s coming up, and apply the work to your specific business in real time.
Money Resource Suite
A collection of trainings and tools designed to help you expand your capacity for money, selling, receiving, and leading at a higher level.
elizabeth foster
“Gaining understanding of my Human Design, how to apply the learning in real life, and learning tapping that applies to my design made the biggest impact for me.”
Get Personalized Support
Get the kind of direct access, personalized coaching, and strategic eyes on your business that most entrepreneurs rarely get in a group program.
Weekly Hot Seat Coaching Calls
Every single week, you have the opportunity to receive 1:1 coaching on your business in real time—so your messaging, offers, launches, content, and decisions can be refined with direct support instead of you trying to figure it all out alone.
Private Human Design Business Reading
A personalized reading focused on your design as it relates to your business so you can better understand your strengths, decision-making, leadership style, and where your greatest leverage lives.
Quarterly 1:1 Strategy Calls
Private sessions with Nicole to zoom out, look at the bigger picture, and get tailored guidance on your business, leadership, and next level of growth.
Monthly Tech Support Calls
Hands-on support from Nicole’s team for the backend and technical pieces of your business, so the systems supporting your growth are never what’s holding you back.
Telegram Community
Stay connected between calls with a private space where you can ask quick coaching questions, get tech support from Nicole’s team, and be in community with other women inside the program as you build, share, and celebrate together.
I.P.
“You truly offer personalized support even in a group environment, and address both strategy and energy, which makes you unique.”
You could…
→ keep trying to do it yourself, but if you’ve been trying this for years with no results you know something’s got to change.
→ keep collecting courses, but more information will not help if what you really need is integration, refinement, and support applying it to your business.
→ keep hiring specialists to fix one piece at a time, but if you can’t clearly articulate your value, your voice, and what makes your work different, you’ll keep paying people to guess—and wondering why the result still doesn’t feel right or perform the way you hoped.
That is the whole purpose of Business By Design.
To help you stop chasing disconnected solutions and start building from the inside out.
So your message gets clearer.
Your business gets stronger.
And your business’s success finally matches the level of what you’re here to do.
“That time I spent building out my messaging and framework has been like someone put a jetpack on me.”
- Kaitlin
Kaitlin did not come into Business By Design as someone who was just getting started.
She had already done what so many women in this space do. She had invested in support, built offers, recorded over 150 podcast episodes - really shown up for her business. From the outside, it looked like she had so much of it together.
But behind the scenes, it still felt harder than it should.
Creating content felt heavy, selling felt forced, and showing up consistently took more energy than it should have. She was doing the work, but the business still did not fully feel like it fit her.
Once she started to do the work inside of Business By Design, everything changed.
Instead of trying to make someone else’s strategy work, Kaitlin began building from a deeper understanding of herself — how she works, what her strengths are, what actually supports her, and how to communicate what she does in a way that felt clear, powerful, and natural.
That shift changed more than her strategy.
It changed the way she led.
It changed the way she talked about her work.
It changed the way her business responded.
In six months, her monthly recurring revenue grew from around $2,500 to $8,000. After relaunching her podcast with a clearer strategy, she saw more downloads in one month than she had in the previous four months combined.
But just as important as the numbers was this: she stopped trying to force a business that did not reflect who she really was.
She started building one that did.
Nicole Laino is a Human Design expert, Gene Keys Guide, NLP practitioner, business strategist, and the host of the top-ranked podcast Unshakeable with Human Design.
She helps coaches, experts, and transformational entrepreneurs become known for the power of their work by turning their depth, insight, and expertise into authority-driven businesses built around thought leadership, aligned messaging, and platforms they own.
Nicole has built a multi-6-figure business by combining self-leadership with practical strategy—and she’s known for translating systems like Human Design into clear, actionable tools for messaging, visibility, and business growth.
This program is not for everyone.
Business By Design is for the woman who is ready to stop circling her own potential.
The woman who knows she has depth.
Knows she has gifts.
Knows she is capable of more than what her business is currently reflecting back to her.
She may not have it all figured out yet.
But she is ready to:
→ stop outsourcing her power
→ stop waiting for someone else to tell her who she is
→ build a business that reflects the truth of what she brings to this world
If you want someone to hand you a script and guarantee results without asking anything of you, this is not the room.
But if you are ready to be coached, supported, challenged, and expanded into the leader you know you are becoming, this program was built for you.
FAQ
Q: What if I’m newer to Human Design?
A: That is completely okay. You do not need to be an expert in Human Design to get powerful results from this program. Business By Design is designed to help you understand your chart in a practical way and apply it directly to your messaging, leadership, visibility, and business decisions.
Q: What if I’ve invested in programs before and they didn’t work for me?
A: You would not be alone in that. Many of the women who join Business By Design have invested in masterminds, courses, and coaches before and still felt like something was missing. What makes this different is that we are not just handing you strategy or inspiration in isolation — we are helping you build from the inside out, so the work actually fits you and can be integrated into your business.
Q: What’s the difference between Aligned Brand Builder and Business By Design?
A: Aligned Brand Builder gives you the foundational curriculum, workshops, coaching, and community support to help you clarify your message, deepen your understanding of your design, and build the core of your business.
Business By Design includes all of that, plus the higher-touch support: weekly hot seat coaching, a private Human Design business reading, quarterly 1:1 strategy calls, Telegram support, and access to Nicole’s team for tech support.
If you know you want more direct feedback, more personalized guidance, and more support refining your business in real time, Business By Design is the stronger fit.
Q: What if I join and then decide I need a higher level of support?
A: You can upgrade from Aligned Brand Builder to Business By Design at any time during your membership if you decide you want the higher level of support.
Q: Is this a monthly membership?
A: This is a one-year commitment, whether you choose to pay in full or on a payment plan.
When you choose monthly payments at checkout, you're legally responsible for the full 12-month term. If you leave early, the remaining balance is still due in full. Failure to pay will result in your account being sent to collections.
Why? Because making change takes commitment. This mentorship is for entrepreneurs who are done making excuses and ready to do what it takes to claim their space.
Half-hearted commitment gets half-hearted results. We're here to support people who are all in on their transformation from undercover rockstar to unshakeable authority.
Q: Do I need to already have anything built to join this program?
A: Not necessarily — but where you’re at in your business can help identify where you should start.
If you are truly starting from scratch and do not yet have an offer, audience, body of work, or clear direction, Aligned Brand Builder is the better place to begin. It gives you the foundation to understand your gifts, clarify your message, and build the core of your business in a way that actually fits you. And if you want deeper support later, you can upgrade into Business By Design at any time.
Business By Design is best for the entrepreneur who already has something built and is ready to refine, strengthen, and scale it with more personalized support.
You don’t have to have everything all figured out to join. If you’re not sure where the right place for you to begin is, book a clarity call with me to discuss your situation and I can give you my recommendations.
It’s time for your business to reflect the level of your brilliance.
What would it look like to be known for the power of your work?
To have your message land more clearly.
To have your thought leadership carry more weight.
To have your business create the kind of momentum that matches the level of what you bring to the table.
That is what Business By Design was built for.
If you are ready to be more fully seen, more fully expressed, and more powerfully supported in the work you are here to do, choose the level of support that feels right for you and enroll now.